choose a coach who...

  • has completed a nationally recognised training program,
  • is an accredited member of the Australian Board of NLP,
  • continually invests in training and their own personal development,
  • has their own coach and mentors,
  • guarantees the results they promise
  • (You’re investing money well-earned and you deserve results!)
  • you feel comfortable talking with – you’ll be spending quite a bit of time together
  • believes in you 100% and makes you feel great to be around
  • speaks in an empowering way
  • has great testimonials from past clients

Look at their track record. What results have other people had? What are other people saying about your coach? It pays to do your research. When you find a great coach, the investment you make in coaching will be one of the best things you ever do.

Contact us today for a chat about how coaching can work for you.


The following is an exerpt from the ICF website (International Coaching Federation).

Professional coaching is a distinct service which focuses on an individual’s life as it relates to goal setting, outcome creation and personal change management. In an effort to understand what a coach is, it can be helpful to distinguish coaching from other professions that provide personal or organizational support.


Coaching can be distinguished from therapy in a number of ways. First, coaching is a profession that supports personal and professional growth and development based on individual-initiated change in pursuit of specific, actionable outcomes. These outcomes are linked to personal or professional success. Coaching is forward moving and future focused. Therapy, on the other hand, deals with healing pain, dysfunction and conflict within an individual or a relationship between two or more individuals. The focus is often on resolving difficulties arising from the past which hamper an individual’s emotional functioning in the present, improving overall psychological functioning, and dealing with present life and work circumstances in more emotionally healthy ways. Therapy outcomes often include improved emotional/feeling states. While positive feelings / emotions may be a natural outcome of coaching, the primary focus is on creating actionable strategies for achieving specific goal in one’s work or personal life. The emphasis in a coaching relationship is on action, accountability and follow-through.


Consultants may be retained by individuals or organizations for the purpose of accessing specialized expertise. While consulting approaches vary widely, there is often an assumption that the consultant diagnoses problems and prescribes and sometimes implements solutions. In general, the assumption with coaching is that individuals or teams are capable of generating their own solutions, with the coach supplying supportive, discovery-based approaches and frameworks.


Mentoring, which can be thought of as guiding from one’s own experience or sharing of experience in a specific area of industry or career development, is sometimes confused with coaching. Although some coaches provide mentoring as part of their coaching, such as in mentor coaching new coaches, coaches are not typically mentors to those they coach.


Training programs are based on the acquisition of certain learning objectives as set out by the trainer or instructor. Though objectives are clarified in the coaching process, they are set by the individual or team being coached with guidance provided by the coach. Training also assumes a linear learning path which coincides with an established curriculum. Coaching is less linear without a set curriculum plan.

why would I pay for coaching when I can get free help?

great question!

The Australian government provides a referral service through your local GP for access to free assistance with a number of different service professionals. While some people find these services very helpful, the majority don’t get the result they want. You’re not broken and you don’t need fixing! It can be so frustrating going over your challenges time and time again, knowing that nothing is changing. While it’s great to have someone to listen to your problems, you want more than that. You want a guide to show you how to change, to move forward and get results now.

Many people think that in order for change to be effective, it’s got to be difficult or take a long time. So they take the traditional path of sitting with someone for an hour every week, sometimes for years. They come out with an understanding of why they have certain feelings and behaviours, but without the tools to know how to change them. This is the focus of coaching – how. With the right guidance, change can be easy, fast, and enjoyable!

Have you ever found that you get what you pay for?

There are good and bad coaches. I’ve met many people who’ve wasted good money on ineffective coaching. Coaching is an unregulated industry and there are hundreds ofindividuals offering coaching of one form or another who have no formally recognised training and who give the whole industry a bad name. The majority of people calling themselves coaches practise for 6-12 months on average and then give it up.

There is a widely held perception that coaching doesn’t work. And that’s right. Coaching doesn’t work if it’s delivered by someone who hasn’t been properly trained! Have you found that you get what you pay for?

Choose your life coach wisely and it WILL work for you. Contact us today.